You hear it all the time: “I got into healthcare to help people.”
After eight or more years of intensive training, you enter the healthcare field, ready to assist families and individuals who need your care. However, if you try to open your own practice you soon realize that there are divisions of your business that need as much attention as your patients do. Marketing, advertising, social media presence, and content production are majorly important to the success of your business, but you have no time for them.
The solution for many businesses? Hire a marketing agency like Atlantic Health Solutions. There are countless reasons why it makes sense to hire a healthcare marketing agency for your advertising and digital marketing needs, but here are the top three:
#1: We Know Healthcare Marketing
The sad reality is that many marketing agencies take on clients from a huge variety of industries, and while that may seem like a good thing it actually means that they’re a lot less likely to be experts in your specific field. By focusing our efforts on healthcare marketing, our team has developed an extensive amount of knowledge about the intricacies surrounding each field of healthcare. Not only do we already have an understanding of how your industry works and what you actually do at your practice, we also have over a decade of experience taking that technical medical knowledge and communicating it to patients in a clear, easily digestible and engaging format.
When you work with a healthcare marketing agency like Atlantic, you’re eliminating the “learning curve” that you’d have working with an agency who isn’t familiar with the ins and outs of healthcare. It can take months for marketing teams to learn and understand the complex medical procedures and technology associated with your branch of healthcare before they can start building effective content or creating communications about those services, and those months could have been better spent actually utilizing the marketing services that you’re paying for. Opting to work with an agency that’s healthcare specific eliminates that “learning period” which saves time, saves money, and leads to faster results from your marketing efforts.
#2: Your Plate Is Full Enough Already
Even if you have a front-desk staff member who doesn’t mind doing some occasional posts on Facebook for your practice, the reality is that marketing is a full-time job - and it’s probably something you and your staff don’t have the time or resources to devote attention to. Effective digital marketing requires constant monitoring, evaluating, and adjusting. To do this job properly, you need hours each day to evaluate keywords, develop content, create graphics, analyze performance statistics, plan future content, and then actually disperse your communications across their respective marketing channels. The more service lines you want to utilize, the more manpower you’ll need to accomplish that. Simply put, marketing and content creation is a job that should be delegated as a person’s main focus (or in this case, an entire agency’s focus).
#3: Advertising Is Always An Investment
One of the biggest reasons why practices don’t hire an agency for their digital marketing needs is the cost, and we get it - it’s scary to think about investing that much money into one small part of your business. When it comes down to it, though, marketing is an investment in your practice, one that will largely determine its success not just now but in the future as well. If you’re working with the right agency, the amount of time and money you put into marketing will be translated directly into business leads and new clients, and you should see significant ROI that continues to grow over time. Marketing can be a costly endeavor, but sometimes you’ve got to spend money to make money!
Making the decision to hire a healthcare marketing agency for your needs can be difficult, but it can be a total game changer for your practice. At Atlantic we offer a variety of marketing services for our healthcare clients, and we understand that each client is in a different stage of their marketing journey. Whether you want to start small with a single service line like social media or are looking for a full-service digital marketing solution, our team is here to help!
Request an initial consultation with our digital marketing experts to walk us through your practice’s challenges and learn more about the services that we offer.