Every business that has an online presence knows that it’s incredibly important for your website to appear in relevant searches. In order to bring in more customers, you’ll need to develop content that helps your site leverage views and rank high in the search listings. That’s where SEO comes in.
If you’re finding yourself stuck wondering what the heck SEO is and what exactly goes into it, don’t feel bad. SEO is a huge beast, and it’s something that most people have very little familiarity with. With that being said, it’s one of the most important areas of digital marketing because it serves as the foundation for all of your marketing efforts and, subsequently, plays a huge role in determining how successful your campaigns will or won’t be.
You don’t need to become an SEO expert overnight (that’s what we’re here for!), but it is important for anyone who’s calling the shots at your practice to have a basic understanding of what SEO is and how it can affect your business, especially in industries like healthcare.
What Is SEO?
SEO is an acronym that stands for Search Engine Optimization and, in a nutshell, relates to the process of improving (or “optimizing”) the quality and quantity of website traffic to a website or a web page from search engines. To put it simply, the content on every page of your website needs to be optimized or laid out in a way that allows search engines to crawl it quickly and easily identify what your business actually does so that it can match your site with people who are actively searching for similar services on Google in the search results, and you accomplish that through SEO.
Every time someone types in a search query on Google an automatic process is triggered. Google’s search engine algorithm instantly goes into autodrive and starts crawling the millions of websites that are accessible. Each of those sites is then given a score that determines how relevant the website is to the initial terms that were used in the search - the higher your score, the higher up your website will show in the search results on Google. This is referred to as your Organic Ranking, and it essentially dictates whether people will find your website or not. It’s incredibly important because this has a direct impact on your ability to maintain current clients and, more importantly, get new customers.
There are a number of different things that impact your organic ranking, but possibly the most important (and one of the primary focuses of any SEO strategy) is keyword optimization.
What Is An SEO Agency For?
If you want your website to rank #1 on Google for terms related to your practice’s services, you’re going to need to devote a significant amount of time to content marketing and SEO. It’s not enough to optimize your current website content with great keywords - to be truly successful you need to be regularly updating your website with fresh, keyword-optimized content, and that can be incredibly time consuming.
Optimizing content for certain keywords takes time and, in many cases, requires continually rewriting the text on your site in addition to adding new content. If you’re busy running a business, you likely don’t have the time to spend on reworking your website, too. At Atlantic Health Solutions, we take the guesswork out of SEO for your healthcare business and help save you time by handling your practice’s SEO needs from start to finish. We’ll do a full evaluation of your current SEO status, put together a robust strategy, identify the keywords you need to prioritize, and get to work implementing our plan and improving your ranking.
SEO For Healthcare
Your healthcare business needs search engine optimization just as much as any other business selling products and services, so why not get the same level of support from your SEO agency and personal team? Here at Atlantic Health Solutions we focus our knowledge and efforts on SEO for healthcare, and our expertise lies in researching and optimizing healthcare keywords for your specific line of business. As your visibility rises and your keyword traction increases, you’ll begin to see the benefits of SEO for your business.
If you’re struggling to increase traffic to your website or establish a strong organic presence, talk to our healthcare SEO experts about how we can help get your website content optimized and working for you.