Tackling paid search advertising isn’t an easy feat – keyword research, creating ad copy, determining negative keywords, setting up audience targeting, etc. It’s especially difficult if you’re running a one-man show and trying to figure out why your campaign isn’t converting. With so many moving parts, how can you pin point what went wrong in your campaign? And better yet, how can you increase your conversions? Here's how our client increased their conversions by 37% after cutting their AdWords budget in half.
Optimizing Your AdWords Campaigns Made Easy
For those who want to learn how to optimize Google Adwords campaigns for their marketing strategies, it is important to not let all of the new and confusing language and processes confuse you too much. The best way to do this is to make sure that you have a good structure and approach to creating and optimizing Adwords campaigns. Here's how to optimize your AdWords campaign made easy:
7 Major Google AdWords Mistakes to Avoid
Google AdWords has become increasingly popular for companies across the board, including healthcare practices. Quite simply, you are able to create campaigns based off of relevant keywords and ads that lead back to your website. You create ads that appear at the top of search results in order to catch users' eyes. If it's that simple, what could go wrong? Quite simply, a lot can go wrong if you don't steer clear of these 7 deadly AdWords sins. Continue Reading Article >