How did we increase our PPC client's conversions by 133.96% month over month with a single change? That's easy - we set up an experiment testing a new bidding method and watched the magic unfold. We're going to walk you through our thought process, AdWords experiment, and take a deeper look at the crazy results. Read more for Google AdWords tips:
Optimizing Your AdWords Campaigns Made Easy
For those who want to learn how to optimize Google Adwords campaigns for their marketing strategies, it is important to not let all of the new and confusing language and processes confuse you too much. The best way to do this is to make sure that you have a good structure and approach to creating and optimizing Adwords campaigns. Here's how to optimize your AdWords campaign made easy: