COVID-19 is having a devastating impact on healthcare companies across the country, and many practice owners are left wondering what they can do to staunch the bleeding and ensure that revenue increases once things go back to normal. Whether you’re partnered with a marketing agency or not, it’s crucial now more than ever that you take steps to keep your practice front-of-mind for patients and ensure that they return once things go back to normal. Here are 4 marketing tips you can implement yourself during COVID-19:
5 Game of Thrones Lessons That Apply To Marketing
There are lots of different reasons why people love Game Of Thrones but at Atlantic Health Solutions we enjoy it for its awesome marketing lessons. That’s right. GOT is a gold mine for teaching marketers valuable lessons about things like power dynamics, brand, popularity, and survival. Here are 5 marketing lessons we took from GOT.
The Art of People Watching: Learning From Other Marketing Groups While Staying Original
We know what works because we’re people-watchers. We track trends on social media, email marketing, and SEO, and our content reflects that. But that’s not all we do. We watch other healthcare marketing companies, too. We learn from their findings, their patient preferences, and what works for them. Marketing is a collaborative medium. We work together within our team, with our clients, and with others in the world. All three work together with just as much importance
Healthcare Marketing: Why Patient Communication is Essential
Patient communication is a vital part in clinical practice. If done well, it provides a therapeutic effect for the patient. Patients who understand their physicians are more likely to acknowledge health problems and their treatment options. Research has shown that effective communication can also help a patient's health as much as pharmaceutical drugs. However, some physicians don't take this communication seriously within their healthcare practice and here are some reasons why they should. Continue Reading Article >