Healthcare marketing does not have some simple or single formula for success. With success depending on many, many changing factors that require constant effort and optimization, it would be far from the truth to say that healthcare marketers follow some definitive blueprint as their strategy.
Instead, healthcare marketers must constantly ensure that the strategies they are implementing for their practices are continually producing results that are both effective and efficient. For any marketing team to do this successfully, they need to make sure they are staying on top of their strategy every single day.
As a healthcare marketer, that might sound easier said than done. While it might be easier said than done, it is still a very important factor of successful marketing. So, how should you ensure consistency and continual effectiveness in your marketing strategy? Well, the answer will be different for every team, but here are 4 questions marketers can ask themselves daily to make sure they are on top of their strategy:
1. Is there anything happening today that will affect what potential patients might be doing today?
As a medical marketer, or a marketer in any field, you should always attempt to tailor any daily messages to your current patients or future possible patients to recent events or current happenings in the world. Whether the event or happening is a holiday, an event in the news, a groundbreaking research article, or whatever else, you should always check to see if there’s something to tailor your message to.
2. Have I checked the analytics to make sure that everything is still efficient?
As a medical marketer, all of your efforts and your entire job should rest on whether your marketing is efficient. Any portion of your marketing strategy that remains inefficient negatively affects the entirety of your efforts, so you should check analytics daily to see if there is any portion of your current strategy that you can try to readjust for better production. This is an extremely important element to any successful marketing strategy.
3. Is there anything I can do to optimize Google Adwords for today?
If you a marketing for a practice that allows for a daily budget of any amount in Google Adwords (as they should), then you should check that your Google Adwords are being optimized every single day to increase the likelihood that they lead to conversions and better results than the day before. Obviously, you cannot realistically increase the daily results every day, but you can certainly make sure that you are putting in daily effort to try to as a successful strategy almost always involves the efficient use of Google Adwords.
4. Is there some way I can better optimize the practice’s websites and social media accounts today?
The answer to this question, as a medical marketer, should never be no. There is always something that you can do to better optimize your practice’s websites and social media accounts because you can always provide new, relevant, and high-quality content to your current patients and to potential clients on their web pages and accounts. Whether it’s posting a blog article, sharing a relevant event in the news, or just posting a tailored message on your social media accounts, there is always a way to replenish and refresh your content, which should contribute to the quality of your practice’s SEO.
At the end of the day, there is no way to guarantee that your strategy will be the most effective one all of the time. But, you can certainly guarantee that you will maintain an effective strategy as consistently as possible by asking yourself questions like the ones above every day. After all, one bad day as a marketer can cost you multiple potential patients in the health care world, so you must always be striving for effective marketing strategies.