Earned search rankings are becoming increasingly important as websites fight for visitors in the overly saturated healthcare marketing world. When every view counts, making it to the first page of Google search results may be just as thrilling as landing a story on the front cover of the New York Times. Effective search engine optimization can improve the visibility of a website and increase traffic leading to more patients. Continue reading article>
How to Boost Your Practice’s Organic Reach on Facebook
Facebook allows people to connect with each other online. Whether it be your friends, family, clients, or whoever else, you’re on Facebook to connect with them. So, in order for Facebook to be a useful healthcare marketing tool, you need to be reaching your clients effectively. There are two ways in which your posts on Facebook can reach individuals – organic reach and paid reach. Paid reach occurs when unique viewers are shown your Facebook post as an advertisement. Continue Reading Article >