If you’re a content marketer, a professional blogger, or a communication coordinator running an ad campaign, then you probably already know about the importance of having some handy content marketing tools at your disposal. Some of these tools may help you brainstorm, others may help build an efficient blog or campaign, and others still are just there to facilitate your day to day.
Thankfully, Google — being the giant content marketer that it is, because c’mon, they’re much more than a search engine — is constantly creating content marketing tools to help people in the business achieve their marketing strategy goals. Sure, it’s not always smooth sailing when it comes to finding great content marketing tools, but the solutions are out there, and we’re here to bring some of them to you.
Here are 5 free Google content marketing tools that will change how you are doing your job for the better.
1. Google Adwords: Keyword Planner
Making sure that your content is findable and visible on Google is a challenge in itself. Naturally, many marketers resort to platforms like Google Adwords where they can pay to boost their ads and help drive traffic to their website so people actually see their content. If you’re already using Google Adwords (or even just have an account with them), then you may want to check out one of their greatest features: the Keyword Planner.
Google Adwords Keyword Planner is primarily used by people who are looking to launch PPC campaigns, but it’s also a great content marketing tool when searching for keywords to use throughout your website content that will help organically boost your website or blog post. The Keyword Planner is super simple to use but the best way to get the most out of it is to just play with it! You may find that your initial keyword has too few page views or too many for your website to compete with. In these cases, you can always take a look at the related keywords that pop up.
2. Google Analytics
Whether your website is new or old, it’s vital that you keep tabs on how your website is doing. Is it getting pageviews? Which pages are getting the most page views? Which pages are not performing well? How long are people staying on your site? All of these questions can be answered by setting up Google Analytics.
Google Analytics is the perfect tool for knowing your website’s performance over a period of time, which is great for tracking whether new marketing strategy goals are being accomplished. The tool also gives you a chance to check what pages are doing better and which are not. If you’re a content marketer coming up with your own topics then this will help you gain a sense of which topics your audience is responding to the most.
3. Google Search Console
This tool is the essential webmaster’s go-to when it comes to checking a website’s health. With it, you can see how your site and your keywords are ranking on Google. The Google Search Console will actually provide its users with an indexing status and it provides options to help optimize the site’s visibility on Google.
4. Google Trends
Probably every person who’s ever worked in the marketing industry has run into some sort of creative block when trying to come up with new blog content ideas. Even when we turn to keywords, nothing seems to come up. When this happens, we suggest checking Google Trends.
will allow you to check the topics that have been trending on Google. By just scrolling content marketing toolThis though, you’ll be able to see topics of all kinds and you may find one related to your audience and organization. If you want to save a little time, just type in your desired topic at the top and explore the options. You can also choose a topic category, such as Health, and browse through the list of results. Once you find a topic you like, you can click on it and find articles and news relating to it.
5. Google Drive
Google Drive is such a simple and vital content marketing tool for any marketing team that it cannot be overstated. Not only does it encompass your most useful, day to day tools, such as Google Documents, Google Sheets, Google Mail, and Google Calendar, it also allows you to link all of them seamlessly.
Google Drive provides the advantage of being able to work on a single task simultaneously with other coworkers or share a document to be edited or reviewed. Best of all, you don’t have to worry about your computer crashing or losing your work. Everything you create or add to the Google Drive is constantly being saved onto a cloud.
Tackling new tools is challenging, especially when you’ve already got a bunch of other things on your plate. Nonetheless, even small changes can make a huge difference in the effectiveness of your marketing strategy goals. Don’t have a marketing strategy of your own? Contact us! We’ve been helping healthcare providers define and reach their marketing strategy goals through content marketing for over a decade!