Instagram has become a social media phenomenon and a tool to present our work while sharing what we all have in common. Along with it, comes a unique marketing opportunity that you don't want to miss out on. Whether you are promoting or simply creating content, here are some tactics to gain followers so you can help build a brand for your practice.
Map Out your Strategy
Creating a strategy for your Instagram activity will help you map out what you want. You should consider what you're trying to do on Instagram. For social media marketing, you want to drive your followers to your website and ideally convert them to paying patients. Drive targeted traffic back to your website and this how you to use Instagram for business.
Create your Profile
When choosing your profile image, you want a picture that will accurately represent your brand or company. Be sure to include your website URL and biography as this will draw more followers to connect with your practice.
Setup Content Plan
Only share images that best illustrate the story your practice is trying to tell, and trigger emotions that make people feel part of your story. The anatomy of a successful Instagram post is beautiful imagery, compelling overlaying text, and descriptions.
For Instagram marketing, you want to use the real power of visual storytelling. So, use Instagram to communicate to the audience of why your business matters. You want to trigger emotions and that's why you need to get the content that matters. The stronger the emotion, the more people will react to your profile and add comments.
Manage your Profile
Once everything is in place and you start posting content, you need to pay attention to your feed. This way, you know what you are doing well and what you factors you need to change or improve on to have a worthy Instagram profile. Also, engage with your followers just as you would on your personal Instagram account. Like others photos, comment on posts, follow people that would be interested in your business, etc.
If you're wanting to expand your social media marketing onto Instagram, but you're unsure where to start, contact Atlantic Health Solutions. We're here to take the pressure off of your practice so you can focus on what matters most - your patients.