Writing a blog can be difficult and overwhelming to begin, but having one certainly leads to more effective medical marketing. Not only does writing blogs every so often take time, but you also have to make sure you’re following common guidelines for starting a blog in order to make sure your blog is effective.
While writing the blogs and making sure they correspond with blog-writing guidelines can certainly be the challenging aspect of starting a blog for your practice, another roadblock can easily be blog ideas. Typical guidelines suggest that you should write for your practice at least once a week, if not more, so it’s important to make sure you have enough topics to write on.
An important part of writing an effective blog, as with all of healthcare marketing, is making sure the content focuses on topics that will target your audience well. So, you don’t want to run into a roadblock just because you can’t think of something to write about, and you certainly don’t want to waste your time writing a poorly chosen blog topic because you rushed the idea.
Regardless of the many reasons you might regret not creating a decent content calendar for your blog, it is just important to remember that your blog can only be as good as your topic. Of course, as a dermatology practice your blogs should focus on dermatology. But, you need to make sure the topics touch on different areas within dermatology to ensure that your blog covers many people’s interests as readers.
To help, here’s a list of 10 blog ideas for your dermatology practice:
1. Skin Care Products
This is a must for any dermatology blog. There is a wide variety of people who are interested in a vast array of different skin care products. So whether it be a teenager looking for the best acne products, or an older woman looking for the best wrinkle cream, your dermatology practice can certainly generate a little traffic writing about skin care products.
2. Myths About Skin Care
As with most things, there are plenty of myths regarding skin care. For instance, the idea that you don’t need sunscreen on a cloudy day is certainly not true, which many people now know. Understanding what’s true about skin care and what’s mythical can protect people from damaging their skin, and also, people just enjoy learning about something they’ve always heard and finally realizing it’s untrue. Myths about any topic are typically popular hits.
3. Topics Focusing on the Face
It is incredibly useful to break down a number of skin topics on where the skin is on the body. People’s facial skin means a much different thing to them as the rest of their body’s skin, and acknowledging this difference will certainly help your practice’s blog. For instance, a sunburn on your face is much different than a sunburn on your arm.
4. Topics Focusing on the Body
On the other hand, people might also be more concerned with the skin on their body more so than on their face. Writing blogs that focus on the body’s skin specifically will catch the interest of individuals who have body-specific skin concerns. For instance, having herpes on your face (cold sores) is much different than herpes somewhere else…and understanding the difference and the different treatments is critical. And yes, people definitely do Google such things.
5. Serious Skin Diseases
Many people know the names of many different skin diseases and know them as serious skin diseases, but a lot less people know why they’re as serious as they are, or what the diseases do to people. People look to blogs in moments where those diseases are mentioned and the person realizes they don’t actually know anything about a certain disease.
6. Common Skin Problems
With the internet answering any and all questions someone might have, it’s a sure shot that blogs written about common skin problems, like sunburns, rashes, and irritations will be something people are interested in. Having a source to read about common skin issues often allows people to calm any worries and concerns about minor rashes and irritations.
7. Cosmetic Skin Treatments
People are constantly curious about cosmetic procedures and treatments, and people are even getting such procedures and treatments at an increasing rate every year. Whether they’re trying to understand how their favorite celebrity looks like they do, or they’re wanting their own cosmetic treatment, or they’re just curious, it’s a safe bet that people might want to know about cosmetic skin treatments.
8. Acne and Acne Treatments
At some point in during many people’s teenage years they’ll take to Google to figure out how to get rid of their acne. Acne and treatments has been a popular interest and concern for people for a while, and it’ll continue to be for a long time. So, including blog topics about acne and acne treatments is a must for your practice.
9. At-Home Skin Care
For less serious skin struggles, such as rashes or irritations, people might be more interested in at-home remedies rather than intensive clinical care. Writing blogs about at-home skin care is sure to be a popular interest among readers of all ages concerned about a number of issues that can be taken care at home.
10. Finding a Good Dermatologist
Lastly, don’t forget to write about dermatology practices and dermatologists. People are often interested in why they should go to one place over the other, so utilizing your blog in such a manner could be a very convenient way to advertise a little extra about your practice.
At the end of the day, your blog can cover a very wide array of various skin topics. The important thing is to remember that you should change up your blog topics every time to make sure that you cover all the different areas people might want to read. Not only will it help your content collection to cover a wider array of topics, but you will certainly draw the interest of more readers. Don’t forget, don’t hesitate to share each blog post on your healthcare social media pages so your interested friends and followers have constant access to the blog.