Content marketing

Our healthcare blogging services are an integral component of our client’s content marketing strategy, and the proof is in the pudding! By regularly adding fresh, optimized blog content the client’s site we’re able to help them increase their brand awareness, improve their organic ranking for a variety of keywords and search queries related to their industry/services, and generate a significant number of clicks to their website. We blog for clients in almost every niche of healthcare from plastic surgery to medical billing and reflux treatment. Click the images below to check out some of our healthcare blogging samples!

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healthcare blogging, healthcare blogs, optimum direct care, DPC doctor, DPC orlando, Atlantic Health Solutions

healthcare blogging, healthcare blogs, reflux blog, GERD blog, heartburn blog, Tampa Bay Reflux Center, Atlantic Health Solutions

healthcare blogging, reflux blog, GERD blog, weaning off your PPIs

EMAIL MARKETING

Whether your goal is to increase online conversions, engage with your followers, highlight new services, or simply keep your patients in the loop on what’s happening within your practice, we can help you execute a fully customized email marketing campaign designed to reach your goals. From automated campaigns that move patients through a funnel to monthly newsletters, “return to cart” reminders and single email campaigns, our team is equipped to handle every aspect of the email marketing process! We cover everything from campaign strategy and setup to content creation, full graphic design, email scheduling, and tracking/reporting.

It doesn’t make a difference if you’re hoping to track appointment requests and/or purchase conversions to show ROI or just looking to improve brand awareness - the team at Atlantic is well equipped to create a campaign that's perfect for your need. Check out some of our clients’ email marketing samples below.

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Feb 11, 2021

Feb 11, 2021

Feb 11, 2021

ASK About Email Marketing

REBRANDING

If you've been considering a rebranding, there are a lot of things to consider before you jump in with both feet. It shouldn't be a decision that is made lightly, because it impacts so much about your business. It's important to consider how it will impact your marketing materials, website, social media content, office supplies, signage and even your company culture.

We work with clients to make sure when we go through a rebranding, it's purposeful and executed correctly. Here are a few glimpses into rebranding efforts we have been a part of over the years.

Client: Scar Heal & Rejuvaskin - Rebranding to just Rejûvaskin®
Challenges: Scar Heal brand has international presence, but half their line was branded by Rejûvaskin while the other half looked like Scar Heal products. In a mission to create cleaner packaging under a cohesive line with families of products, we have repackaged and rebranded the products as well as updated their logo.

Client: Colorectal Clinic of Tampa Bay
Challenges: The Colorectal Clinic of Tampa Bay is a new brand focused on providing patients with truly sub-specialized services. Dr. Francisco Itriago is one of the surgeons from Suncoast Surgical, a well-known and respected group in the Tampa Bay Area. In an effort to reach more patients and increase accessability online, we've created a website and full brand identity for Dr. Itriago's services.

At Tampa Bay Reflux Center, their GI specialists diagnose and treat typical and atypical patients who suffer from Gastro-Esophageal-Reflux Disease through a streamlined approach. Lead by Gopal Grandhige, MD who specializes in the repair of hiatal, paraesophageal and diaphragmatic hernias, the surgical treatment of gastroesophageal reflux disease (GERD), and the laparoscopic management of achalasia - the center offers the most technologically advanced procedures on the market, including the LINX® Procedure. This new GERD procedure is not available everywhere and Dr. Grandhige is one of the country's top LINX® specialists.

They needed a brand that was reflective of his expertise. After working with a number of graphic designers who didn't quite get what he was looking for, Dr. Grandhige came to Atlantic and the pieces fell into place.

What Tampa Bay Reflux Center wanted:

Text-based logo with clean lines
Something that could be swapped from black to white without losing design elements
Modern, sleek font
Be able to pair logo with vintage, artistic, anatomical images without seeming too cluttered on a business card

BEFORE

AFTER

Cedar Lake Oncology is the only outpatient radiation oncology center on the Mississippi Gulf Coast. We began managing it in 2013 and the first step we took was a complete rebranding. Due to previous management and operations, the facility had a poor reputation in the community.

After bringing in new staff and excellent new physicians, we gave the brand a much needed facelift, creating a website for them, revamping the logo and creating new marketing materials.

Services:

Rebranded Logo
Website Creation/Content Management
Social Media
Marketing Materials
Physician Outreach
Search Engine Optimization

Check out their website yourself: www.cedarlakeoncology.com

CASE STUDIES

You can put tens of thousands of dollars towards paid search campaigns, content marketing, or even traditional print advertising, but if you’re not seeing a direct return on that investment then you’re just throwing your money away. At Atlantic we understand that for many healthcare organizations, the proof is in the pudding (or in many cases, the patients). Whether your goals are to increase the number of leads your practice gets in a month, convert more plastic surgery patients, grow your practice’s social media following, or drive traffic to your website, the right marketing team should be able to put a strategy in place that produces quantifiable results.

We take pride in the work that we do, and there’s nothing our team loves more than sitting down with our clients to walk through their campaign reports because it shows them that what they’re doing is working, and it can work for your practice too! Check out some of our case studies to see how we’ve helped our clients not only meet but exceed their goals through our marketing.